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Tis the season...

Posted Thu, December 20, 2012 by Shawn Thompson

Tis the season…

I recently received a Christmas card from a little shop I purchased something from earlier this year. The surprising fact is of all the companies and retailers my wife and I buy from this is the only card I have received (electronic or mail). This particular retailer recognizes that the most important part of any business is “THE CUSTOMER”. This all got me thinking about how many retailers this year have shown me they appreciate my business. In the past I always felt this is what separated the big box stores from the smaller retailer. Unfortunately as I thought about it if you count the loyalty cards from the gas station, grocery store and chain clothing stores it is not even close as to who appreciate my business. Other than the one retailer that sent me a Christmas card I can’t think of another small retailer that has done anything to thank me for spending my money at their store.

Do you have a system of thanking your customers? If you don’t thank them for their business and someone else is what are you telling your customers.

With all this said Thank you to all my customers! Without you I would be unemployed.

 

   

sthompson@ivystone.com

Shawn Thompson


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